The tube station near where I work has had advertising screens installed. The best adverts for these are ones which depend on four screens (about as many as I can take in at once) showing different parts of an advert for the same product.
One of those was on the screens today; it was for a Windows mobile device. The first three iterations were a camera tracking past London landmarks with parts of the operating system overlaid. The fourth – no doubt meant to be a punchy summary – was the XP Blue Screen Of Death.
Do you use your own products as part of your marketing? If yes, can you be sure that’s a good idea?