A Better Course

When viewing images of Ms Clinton, these voters exhibited significant activity in the anterior cingulate cortex, an emotional center of the brain that is aroused when a person feels compelled to act in two different ways but must choose one.

(tags: politics america neuromarketing hilaryclinton)

If you manage to get a finicky kid to take a few swigs and finish the bottle, the packaging can then be re-used as a toy: special connectors allow a child to stick Y Water bottles together to form Lego-like constructions.

(tags: businessweek product health children marketing)

Decades ago, when their competitors were boasting about the size of their burgers or the thickness of their shakes, McDonald’s was busy crafting emotional portraits of families enjoying moments of togetherness around a fast-food lunch.

(tags: marketing branding advertising businessweek)