A Better Course

The truth about online ads is that precious few people actually click on them. And the percentage of people who respond to common “banner ads,” the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily.

(tags: online advertising facebook bannerad marketing segmentation businessweek)

Just as the search for a “buy button” is doomed, so are searches for universal common ground in reaction to advertising. Our brains aren’t like personal computers that come pre-loaded with standard firmware and software.

(tags: neuromarketing marketing psychology advertising)