A Better Course

Microsoft will be able to provide advertisers with a log of all the places on the Internet where people see ads before going to the advertisers’ Web sites. The data is based on individual computers’ electronic signatures, not individual people.

(tags: advertising microsoft google strategy nytimes statistics metrics)

Bill Carr, head of Amazon’s digital media, said the retailer had “waited for some time” before launching the service because it had been clear that customers were confused by the variety of players and restrictions imposed on downloads.

(tags: media music strategy amazon apple itunes ft)