From Big Contrarian (specifically this post):
I know few people curtailing their spending habits. Quite the opposite. […] Anecdotes are of course useless, but the disconnect strikes me as something to think about.
The anecdotes here are, I think, interesting data points – are people spending less and consciously not talking about that? How long is the time laspse between spending less and talking about spending less? There’s already been an increase in adverts that don’t have any kind of message other than “This will save you money” – and I wonder if this is based on actual customers talking, and how much more nuanced these conversations actually are.