A Better Course

Some folks have lost sight of [functional] differences [and] believe that their choice of console reflects who they are as a person. Such is the power of branding when allied to that tendency which Shaftesbury and Hume called the “spirit of faction.”

Wetherspoons is a model of market efficiency. Prices are low, economies of scale are passed on to consumers and people are offered real choice, on the assumption that they are intelligent enough to deal with it.