A Better Course

He has transformed himself into one of the hottest brands in the booming business of giving away money. This is a remarkable piece of rebranding, to say the least, for a man never blessed with spare cash to give.

(tags: theeconomist clinton america branding)

Nonprofit marketers would do well to remember that the vast majority of their donors aren’t adept at converting statistics into a donation strategy, and that our brains are wired to respond more strongly to an individual plight than the same condition a

(tags: neuromarketing marketing psychology)

QVC is making a bid to rebrand the often-overlooked letter, betting that it can make the sight of the letter Q elicit not a laugh nor an immediate search for a U, but a feeling of delicious anticipation. “We’d really like to own the 17th letter of the

(tags: nytimes advertising branding qvc)

if you believe that ability is fixed and communicate this to the people you lead in your organization, they will treat their performance as an “impression management” problem, and carefully avoid providing you with information that they are bad at any

(tags: leadership bobsutton research psychology)