A Better Course

Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to “sort your head”. This was done to promote McDonald’s Large Coffee for only 1 Euro.

in too many cases, the language used by executives in one company is completely interchangeable with the language used by another; and hollow and meaningless in every place it used. […] she called this “Jargon monoxide.”

I’m as sure that ordering an army of consumers to use a packshot, logo and tagline as stipulated by Armani when user-generating, wasn’t approaching what Gibson or Jenkins had in mind when they described a future vision of participatory culture and collect

Packard, like Ellison, made the Top Ten list for richest Americans. But they differed greatly in their view of who helped them get there, and what they owe their fellow citizens, employees, and community.