A Better Course

The idea is to build local social networking communities around games. “If only the guys who pay the most win, the game is dead, so it has to be tuned very carefully so that the really good players are the ones who actually win”

(tags: computergames ea socialnetworking online advertising businessweek)

it’s less a matter of finding the perfect hipster to infect and more a matter of gauging the public’s mood. Sure, there’ll always be a first mover in a trend. But since she generally stumbles into that role by chance, she is… an “accidental Influential”

(tags: brandnew garethkay duncanwatts viralmarketing marketing testing)