A Better Course

I Believe in Advertising | Advertising Blog & Community » Osram: Energy Saver The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop – illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. […]

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Neuromarketing » Green Marketing Doesn’t Work At some level, I was convinced that a paint-stripper loaded with dangerous, smelly ingredients and a page full of safety cautions was likely to be faster and more effective than some wimpy green alternative. What the manufacturer of the green product should have done was label their package with […]

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I came back from dConstruct yesterday, with lots to think about – bigger posts about all of the below coming soon, but in the meantime – Steven Johnson talked about “The eyes on the street”, which made me think about the streets with fewer eyes to see them; the almost unknown pathway through the city […]

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Make Marketing History: Padded Bra. Padded Justification. what annoyed me was the creative director's justification; "Smart brands now know that it is increasingly pointless just to talk at your market. Today it's much more about involving them in the whole process of marketing." Yes, they'd like to be involved in the sense of being seriously […]

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Bob Sutton: The Pixar Touch: A Great Book by David Price One strategic direction after another — many of which seemed unlikely at the time — was embraced with vigor and intensity by Jobs, and his ability to at least briefly convince others that it was right and certain to work (using his famous reality […]

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A Marketing Move the ‘Mad Men’ Would Love – NYTimes.com Smarter marketing strategy prevailed, and the accounts were restored. “We’re delighted with the Twitter profiles,” Ellen Kroner, an AMC spokeswoman, said. (Mr. Draper’s character would surely be impressed by the free advertising the accounts provide.) (tags: madmen marketing twitter nytimes television ) I Believe in […]

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potlatch: surplus value at lunchtime In Bataille's terms, Pret is never going to employ good people in good jobs to make good food. There is no equilibrium. Two plus two does not equal four… but it could equal three. Imagine a Pret poster saying the following: 'Great jobs, great people… making good food!' Suddenly you'd […]

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