A Better Course

EA Leaps into Free Video Games | Business Week The idea is to build local social networking communities around games. “If only the guys who pay the most win, the game is dead, so it has to be tuned very carefully so that the really good players are the ones who actually win” (tags: computergames […]

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There have been a series of interesting posts on viral marketing recently – advergirl on ElfYourself: this was not just a random great idea from some creatives loopy on spray glue fumes. It was a the winner of a very well-funded test of over 20 holiday sites – each of which was intended to be […]

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Forget about demographics?: Jackson Blog: Jackson Library: Stanford GSB “There is value in audience-based guarantee system for digital media. The guarantees could be based on ratings against behaviorally and contextually defined audiences.” I’m not sure – for some products you could be actively reducing your market. (tags: jacksonblog advertising demographics marketing online) advergirl: The Myth […]

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Business Interactive Features – Diagrams – Illustrations – Portfolio.com What’s a CDO? – An explanation of the subprime mortgage crisis. (tags: portfolio.com finance visualization economics cdo subprime)

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I’ve just finished Robert Sutton and Jeffrey Pfeffer‘s Hard Facts, Dangerous Half-Truths And Total Nonsense. A problem I have with a lot of business books is that they are generally so larded with the message it is okay to be you! that much of the rest is lost. As I’m a data analyst, I was […]

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Chris Heathcote: anti-mega: blog all dog-eared pages: The Design Of Future Things by Don Norman I’d posit that these smug systems may have resulted from use cases, and traditional user-centred design. We’ve been taught to design systems for a purpose – preferably one purpose – collected through use cases and designed against them. (tags: antimega […]

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Facebook Is No Kingmaker – Bits – Technology – New York Times Blog there is little correlation between Facebook support and real-world support. If there was, Mr. Paul would be the front-runner. (tags: nytimes america election facebook) apophenia: The Economist Debate on Social “Networking” Youth prefer in-person (unregulated) encounters. They turn to SNSs when they […]

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apophenia asks: I have yet to hear a compelling argument for why social network sites (or networking ones) should be used in the classroom. Those tools are primarily about socializing, with media and information sharing there to prop up the socialization process (much status is gained from knowing about the cool new thing). I haven’t […]

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Howard Schultz’s Grande Challenge | Business Week “Their business model still appears to be building stores to grow, and if they just [build more slowly and] become more relevant to consumers, everything will work itself out—I think those are all dangerous premises” (tags: businessweek starbucks coffee strategy) NussbaumOnDesign 10 Worst Innovation Mistakes In A Recession. […]

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Circle of Time Planner | Marketing Profs Daily Fix Blog It’s basically a pie chart of your day. There is something about seeing my day presented on a wheel like this that makes me feel I have better control of my time. I like seeing the spacial relationship between projects/tasks. (tags: marketingprofs gettingthingsdone timemanagement) blog […]

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