A Better Course

The New Advertising Outlet: Your Life – New York Times Last year, Nike spent just 33 percent of its $678 million United States advertising budget on ads with television networks and other traditional media companies. That’s down from 55 percent 10 years ago. (tags: nike advertising online web2.0 nytimes) 73 and Loaded With Friends on […]

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Nintendo: Calling All Players | Business Week “I have… the utmost respect for Nintendo’s marketing strategy,” says the CEO of Tokyo-based developer Tecmo. Analysts praise Nintendo, too, using the kind of superlatives… fitting for a company that has the 2nd-largest market capitalization in Japan b (tags: nintendo computergames marketing strategy businessweek) The Sales/Marketing Dance | […]

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Relationships: What’s the Problem? > davidmaister.com > Passion, People and Principles It’s not enough to argue that relationships are a good thing, or even prove that they are economic. We must understand why they are difficult to pull off. (tags: strategy business leadership davidmaister)

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Education-Based Marketing Sells | Business Week Your credibility is increased significantly when you begin meetings with data that is of value to the prospect. Launch all your meetings by teaching your prospect something or by offering data that establishes that you’ve done your homework. (tags: businessweek marketing sales) This Is Your Brain on Advertising | […]

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3 Ingredients for Success – New York Times “Only 15 years ago, a person who changed jobs every three years or so was looked at as professionally unstable. Today, it’s the guy nestled on his lily pad whom the H.R. pro looks at with a critical eye,” wondering why the employee isn’t more ambi (tags: […]

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According to a recent Neuromarketing post, the worst way to respond to an allegation about your product is by referring to it in order to refute it; that repeating allegations only reinforces their existence in people’s minds – and in some cases, presumably, introduces the rumour as new information. By this reasoning, are the current […]

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If there is a single thing I thoroughly dislike about alcohol advertising, it is the ideas of authenticity and purity as criteria for choosing a bottle of spirits. They are, essentially, bogus criteria; your whiskey might have been made by a company that’s been around for 200 years, but it’s not been aged for 200 […]

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Developing Your Leadership Brand | Business Week Firms with branded leadership… win with customers because customers have confidence that the leaders will respond to their needs in a consistent and appropriate way. They win with employees because employees know what to expect (tags: businessweek leadership branding brand) iPod cheap in Hong Kong, but a Brazil […]

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Toyota Tries to Sell Priuses Where Tractors Are Sexy – WSJ.com “Gas is a huge worry, so I’m starting to think about hybrids,” said Mr. Recker, who owns a Ford Mustang, among other vehicles. (tags: wsj car toyota marketing branding) Rock, Paper, Shotgun » Blog Archive » RPS Team Fortress 2 Interview – Part 2 […]

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This CNN article on product placement for pharmaceuticals raises another interesting question about how we, as audiences, react to product placement – does the reference to the product necessarily have to be positive? Frequently, references to named drugs in popular culture are negative – the addictive properties of Vicodin have formed plots in more than […]

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