There’s been a lot written and said recently about brand engagement – essentially, the idea that if someone uses something related to your brand, they will be more likely to trust (and by extension buy) your product further down the line. Even more problematically, this has frequently been with reference to brand’s Facebook applications. I’ve […]
Self Evidence
January 29th, 2008 · Comments Off on Self Evidence
Categories: branding · marketing · product
Tags: apple, branding, innocent, marketing, online, packaging, panic at the disco
Advertising Models
October 31st, 2007 · Comments Off on Advertising Models
There’s been a lot written recently about the advertising model of Facebook and other online social networks. A lot of this is concerned with the lack of success banner adverts have on these sites, and whether all of the billion dollar valuations are predicated on banner adverts starting to work or the development of a […]
Categories: advertising
Tags: advertising, facebook, fallon london, myspace, online, seth godin, tv