A Better Course

“thou hast councilled a better course than thou hast allowed”

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Running Out Of Ink

January 16th, 2008 · No Comments

apophenia asks: I have yet to hear a compelling argument for why social network sites (or networking ones) should be used in the classroom. Those tools are primarily about socializing, with media and information sharing there to prop up the socialization process (much status is gained from knowing about the cool new thing). I haven’t […]

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Categories: network
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Stats To Watch Out For

November 29th, 2007 · No Comments

It would be interesting to see how many people went to the Overstock website from a Facebook Beacon news item, versus how many people went there from an article or blog post complaining about Facebook Beacon. Given the degree of closeness of most people on Facebook to most of the people on their friends list […]

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Categories: marketing
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Talking To Me

November 19th, 2007 · No Comments

Russell Davies writes about the personalised advertising promised by social networking that “the people who can be arsed to do a little bit of research […] plunge into a kind of direct marketing uncanny valley where the more desperately they try to personalise their message the more I’m reminded that they’re not really my friend”. […]

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Categories: advertising · marketing
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Advertising Models

October 31st, 2007 · No Comments

There’s been a lot written recently about the advertising model of Facebook and other online social networks. A lot of this is concerned with the lack of success banner adverts have on these sites, and whether all of the billion dollar valuations are predicated on banner adverts starting to work or the development of a […]

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Categories: advertising
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