A Better Course

In case it doesn’t come across clearly enough on this blog, I’m a complete geek about branding, particularly the idea that a brand can come to “own” a single word. One of Nader Tavassoli‘s exercises in presentations is asking everyone in the room to say the single word they think of when they hear the […]

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Ann Handley on Marketing Profs Daily Fix writes about confirmation emails as a means of building a brand. Her example (quoted there in full and here in part) is a confirmation email from CDBaby: We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the […]

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Sometimes, adverts succeed in saying the exact opposite of what they meant. One of Sky’s “Believe in Better” adverts – generally quite a good campaign – achieves this: It wants to be about Sky’s multicultural credentials – that it shows a lot of non-English-language programming. However, the advert is entirely in English, but some of […]

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