Nivea advert
Originally uploaded by Alexandra Mitchell
One of my most hated adverts of the moment is this one, for Nivea moisturiser. It is unreadably bland - what is actually going on? How does it relate to the tagline, “Look ready to face the day”?
There are some conclusions that we can draw about what’s going on here. [...]
Categories: advertising · marketing
Tags: advert, advertising, marketing, nivea
Sometimes, adverts succeed in saying the exact opposite of what they meant. One of Sky’s “Believe in Better” adverts - generally quite a good campaign - achieves this:
It wants to be about Sky’s multicultural credentials - that it shows a lot of non-English-language programming. However, the advert is entirely in English, but some of the [...]
Categories: advertising · branding
Tags: advert, brand, language, sky