A Better Course

The End of Theory: The Data Deluge Makes the Scientific Method Obsolete Google’s founding philosophy is that we don’t know why this page is better than that one: If the statistics of incoming links say it is, that’s good enough. No semantic or causal analysis is required. (tags: wired analytics science chrisanderson data google statistics)

[Read more →]

John McCain Is Way Behind Online | Business Week “McCain’s deputy e-campaign director, Mark SooHoo, responded that McCain was “aware that there is an Internet,” and understands its impact, even though he doesn’t use such new Web tools.” –McCain might want a less funny deputy e-campaign director. (tags: america businessweek mccain obama publicrelations marketing online […]

[Read more →]

Favourite Monkey Crisps Originally uploaded by Alexandra Mitchell Some packaging and copywriting that I found interesting, from Favourite Monkey. In general, packets of crisps in pubs come with lots of copy about how much the company cares about you, and the potatoes, and you enjoying the potatoes now they’ve been made into crisps. This is […]

[Read more →]

On Sunday night, when I got back from holiday, I went to look at Moo‘s site, only to see this – – and the first thing I thought was, “oh no, the door is closed, how else will I get in on Monday?”. I immediately thought of writing this up as a comment on how […]

[Read more →]

adliterate: The work fights back In the short term it left our best shops with huge financial write-offs as bankrupt clients proved unable to pay their bills. In the longer term a far more cautious market destroyed the enthusiasm of clients to buy truly excellent creative work and the am (tags: advertising adliterate agency dotcombust)

[Read more →]

Reverb – Seattle News, Events, Restaurants, Music from Seattle Musicians […] want every effort paid to making their band a household name, as long as they are portrayed as humble back-porch songsmiths who learned to use a telephone so they could call their mothers in prison. (tags: music musicindustry reverb publicrelations marketing authenticity)

[Read more →]

Bad copywriting is something I complain about quite a lot – sometimes it’s because it’s poorly proofread (and I start planning the Alex Mitchell School Of Copywriting), sometimes it’s trying too hard to be something it’s not, sometimes because one tiny phrase just annoys me. Today, I’ve seen two bits of copywriting I really liked. […]

[Read more →]

This Bottle Grafitti Originally uploaded by Alexandra Mitchell I’ve been reading quite a bit recently about differentiation, and about how the best way to market is to find a single thing that makes your product remarkable. This bit of graffiti made me think – because Innocent have actually made this work for them very well […]

[Read more →]

Extract from What I Talk About When I Talk About Running, by Haruki Murakami | Health and wellbeing | Life and Health until the feeling that I’ve done a good job in a race returns, I’m going to keep running marathons, and not let it get me down. (tags: harukimurakami running theguardian writing process) Only […]

[Read more →]

RANDOM RANTINGS | lab rats R&D equips you, as a firm, to be better at “stealing” things from others. Because of your investments in R&D, you are better able to really understand the technology and apply it in your own products and processes. (tags: research r&d strategy freekvermeulen innovation)

[Read more →]