A Better Course

Favourite Monkey Crisps

Originally uploaded by Alexandra Mitchell

Some packaging and copywriting that I found interesting, from Favourite Monkey. In general, packets of crisps in pubs come with lots of copy about how much the company cares about you, and the potatoes, and you enjoying the potatoes now they’ve been made into crisps.
This is clearly setting itself [...]

[Read more →]

This Bottle Grafitti

Originally uploaded by Alexandra Mitchell

I’ve been reading quite a bit recently about differentiation, and about how the best way to market is to find a single thing that makes your product remarkable.
This bit of graffiti made me think - because Innocent have actually made this work for them very well - [...]

[Read more →]