A Better Course

Favourite Monkey Crisps Originally uploaded by Alexandra Mitchell Some packaging and copywriting that I found interesting, from Favourite Monkey. In general, packets of crisps in pubs come with lots of copy about how much the company cares about you, and the potatoes, and you enjoying the potatoes now they’ve been made into crisps. This is […]

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This Bottle Grafitti Originally uploaded by Alexandra Mitchell I’ve been reading quite a bit recently about differentiation, and about how the best way to market is to find a single thing that makes your product remarkable. This bit of graffiti made me think – because Innocent have actually made this work for them very well […]

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