A Better Course

“thou hast councilled a better course than thou hast allowed”

A Better Course header image 4


June 23rd, 2008 · 1 Comment

On Sunday night, when I got back from holiday, I went to look at Moo‘s site, only to see this – – and the first thing I thought was, “oh no, the door is closed, how else will I get in on Monday?”. I immediately thought of writing this up as a comment on how […]

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Categories: personal
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Good Copy

June 18th, 2008 · 1 Comment

Bad copywriting is something I complain about quite a lot – sometimes it’s because it’s poorly proofread (and I start planning the Alex Mitchell School Of Copywriting), sometimes it’s trying too hard to be something it’s not, sometimes because one tiny phrase just annoys me. Today, I’ve seen two bits of copywriting I really liked. […]

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Categories: advertising · marketing
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