Sometimes, adverts succeed in saying the exact opposite of what they meant. One of Sky’s “Believe in Better” adverts – generally quite a good campaign – achieves this: It wants to be about Sky’s multicultural credentials – that it shows a lot of non-English-language programming. However, the advert is entirely in English, but some of […]
Better what?
October 1st, 2007 · Comments Off on Better what?
Categories: advertising · branding
Tags: advert, brand, language, sky