Stanford GSB’s library blog had a piece on the Nokia Flagship store in Shanghai today. The store allows its users to interact with the products and services before buying them. So far, so Apple Store, but there’s a good quotation; “In an age of experience-driven consumption, retailers must do more than simple advertising and product […]
Interacting with design
November 1st, 2007 · Comments Off on Interacting with design
Categories: branding · product
Tags: abercrombie & fitch, brand gym, branding, jackson blog, nokia, product, retail