I recently went to see a talk by Radha Chadha on the rise of luxury brands in Asia, about which she has recently written a book. She had moved from India to Hong Kong a decade ago to work for an ad agency and, fascinated by the attitude to luxury brands that she noticed both […]
The Cult of the Luxury Brand
October 29th, 2007 · Comments Off on The Cult of the Luxury Brand
Categories: branding · marketing
Tags: asia, branding, marketing, notes, radha chadha, talk