This CNN article on product placement for pharmaceuticals raises another interesting question about how we, as audiences, react to product placement – does the reference to the product necessarily have to be positive? Frequently, references to named drugs in popular culture are negative – the addictive properties of Vicodin have formed plots in more than […]
In the right place, Part II
October 3rd, 2007 · Comments Off on In the right place, Part II
Categories: branding · marketing
Tags: branding, marketing, pharmaceuticals, product placement, salience
In the right place, Part I
October 1st, 2007 · Comments Off on In the right place, Part I
Working for a business school means that my opportunities to explore product placement as part of my job are extremely limited. However, it’s something that I notice, consciously, in the movies and TV that I watch. This year, I’ve been noticing a lot of clustering in the product placement – it’s not evenly distributed throughout […]
Categories: branding · marketing
Tags: bourne ultimatum, marketing, product placement, transformers