This CNN article on product placement for pharmaceuticals raises another interesting question about how we, as audiences, react to product placement – does the reference to the product necessarily have to be positive? Frequently, references to named drugs in popular culture are negative – the addictive properties of Vicodin have formed plots in more than […]
In the right place, Part II
October 3rd, 2007 · Comments Off on In the right place, Part II
Categories: branding · marketing
Tags: branding, marketing, pharmaceuticals, product placement, salience