When I read The Long Tail last year, I was disappointed at what I percieved to be a lack of working through the implications of living in a ‘both/and’, rather than an ‘either/or’ business climate. However, reading the Mr Splashy Pants analysis (briefly; Greenpeace’s campaign was a lot more successful than expected and they didn’t […]
Unlimited Demand, Limited Capacity
January 4th, 2008 · Comments Off on Unlimited Demand, Limited Capacity
Categories: marketing
Tags: chris anderson, greenpeace, long tail, marketing