Chris writes about using marketing and advertising techniques in the design process – starting from the point that ‘a lot of “experience design” is actually just designers doing people-grounded marketing’. This is interesting to me, considering that I’ve got a post to write about how good design is good marketing, and how they two can […]
Better Design
October 25th, 2007 · 1 Comment
Categories: marketing · product
Tags: design, marketing, product, research