Last night, I went to see a talk by Stephen Butscher of Simon Kutcher & Partners talk about loyalty schemes. I’ve been interested in this since the adliterate post on the basis of loyalty (little love lost for loyalty schemes, there) and wanted to see if anything would change my mind. Simon made a point […]
Loyalty inflation
April 29th, 2008 · 4 Comments
Categories: marketing · product
Tags: consumer, loyaltyscheme, marketing, product