Two charity campaigns have been interesting in the last few months. The most recent is Oxfam’s “Rubbish Presents” campaign: Advertising their line of gifts in time for Christmas. It’s likeable because it’s obviously self-mocking; the celebrities in the advert look genuinely distressed, the language used (“Speak out against the horror of”) is an exaggeration of […]
Rubbish presents, good ads
November 14th, 2007 · Comments Off on Rubbish presents, good ads
Categories: advertising · marketing
Tags: advertising, amnesty international, charity, marketing, oxfam