Nivea advert Originally uploaded by Alexandra Mitchell One of my most hated adverts of the moment is this one, for Nivea moisturiser. It is unreadably bland – what is actually going on? How does it relate to the tagline, “Look ready to face the day”? There are some conclusions that we can draw about what’s […]
Whose day?
November 29th, 2008 · 3 Comments
Categories: advertising · marketing
Tags: advert, advertising, marketing, nivea
Better what?
October 1st, 2007 · Comments Off on Better what?
Sometimes, adverts succeed in saying the exact opposite of what they meant. One of Sky’s “Believe in Better” adverts – generally quite a good campaign – achieves this: It wants to be about Sky’s multicultural credentials – that it shows a lot of non-English-language programming. However, the advert is entirely in English, but some of […]
Categories: advertising · branding
Tags: advert, brand, language, sky