A Better Course

A Photo Editor shows the new adverts for Getty Images today. The comments on these ads are so far negative, but I think they’re wonderful. Getty seem to be referring directly to the fact that they’re seen a sinsiter brand and that this is a function of their being a huge corporation. There’s no question […]

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Stanford GSB’s library blog had a piece on the Nokia Flagship store in Shanghai today. The store allows its users to interact with the products and services before buying them. So far, so Apple Store, but there’s a good quotation; “In an age of experience-driven consumption, retailers must do more than simple advertising and product […]

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Chris writes about using marketing and advertising techniques in the design process – starting from the point that ‘a lot of “experience design” is actually just designers doing people-grounded marketing’. This is interesting to me, considering that I’ve got a post to write about how good design is good marketing, and how they two can […]

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One of the conventions of Tube advertising – either in trains or on the platforms – is that there can be large volumes of densely written text about your product or service because the people who are looking at your advert at all (the ones who aren’t reading) have quite a lot of time and […]

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There are a lot of adverts for the Barclays OnePulse card in London recently, leading with a slogan that indicates that once you’ve got an Oyster card, a contactless credit card, and a Chip & Pin based credit card you really don’t need another card. There are some things I like about this product and […]

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I’ve been re-writing my CV recently. I’ve not done that for about a year now; the year before that, there was never really a time when I wasn’t writing my CV. In the last year, though, I seem to have done a lot of reading and re-writing other people’s CVs for them, which led me […]

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