A Better Course

Finland: Nokia Buys Ad Concern – New York Times Nokia, the world’s largest maker of mobile phones, agreed to buy a marketing company, Enpocket, to gain technology for placing advertisements through text messages and e-mail. (tags: advertising nytimes strategy nokia) No Bees on the Inquirer – New York Times But when it came to a […]

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Pitchfork Gives Music 6.8 | The Onion – America’s Finest News Source “Coming in at an exhausting 7,000 years long, music is weighed down by a few too many mid- tempo tunes, most notably ‘Liebesträume No. 3 in A flat’ by Franz Liszt and ‘Closing Time’ by ’90s alt-rock group Semisonic,” (tags: theonion funny criticism) […]

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Burger King to limit ads aimed at children under 12 | Reuters “Burger King is currently developing a healthier meal for children including flame broiled chicken tenders in the shape of a Burger King crown.” It appears the product will drive advertising (healthier food to advertise to under-12s) and be nauseating. (tags: burgerking reuters advertising […]

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Scoring Money from an Online Crowd | Business Week After musicians register on SellaBand, their fans, called “believers,” can purchase $10 “parts” of the group online. The money gets held in escrow until the band raises $50,000. A Business Week article on extending the Marillion business model. (tags: businessweek music online web2.0 disruptive) paidContent.org – […]

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At CNN, No Reuters, or bin Laden – New York Times A grainy 75-second tape of Osama bin Laden’s latest message ran in a seemingly endless loop on Fox News and MSNBC. Reuters had obtained an excerpt and distributed it to clients. Unfortunately for CNN, the channel had ended its 27-year relationship with (tags: reuters […]

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Business schools and research | Practically irrelevant? | Economist.com Business education suffers from what Professor Barwise describes as “physics-envy”. A love affair with theory-driven research can be traced back to the 1950s, when many of today’s leading business schools were first launched. (tags: businesseducation research theeconomist)

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FT.com / Companies / Consumer industries – Apple apologises to iPhone users IPhone owners, some of whom queued for days to buy the handset before it went on sale on June 29, had by Thursday besieged Apple with complaints that they had been taken advantage of and overcharged. (tags: apple iphone pr publicrelations marketing technology […]

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The Bottled Water Mirage | Jackson Blog: Jackson Library: Stanford GSB FDA standards for bottled water are less stringent than the EPA’s for public water, “bottled water can sometimes have more impurities” than tap. (tags: marketing jacksonblog bottledwater)

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How To Make A Microserf Smile “Rather than promoting an HR professional or looking outside, he turned to perhaps the most unlikely candidate on his staff, a veteran product manager named Lisa Brummel.” Business Week article on HR as strategy at Microsoft. (tags: business microsoft hr strategy businessweek)

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