A Better Course

Neuromarketing » Decoding CEO Faces Will facial coding become a key element of investment analysis? That’s hardly likely, but if you find that an executive is giving off a squirrely vibe, you might want to go with your gut and avoid the company. (tags: neuromarketing research leadership) Suit Against ‘Predator’ Show Advances – New York […]

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Bob Sutton: Give Me Your Black Sheep Bird wanted people to work with people who weren’t satisfied with how things were done and so — to staff the film– he requested “Give me your black sheep.” (tags: bobsutton innovation leadership bradbird pixar)

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Connectivity Scorecard Malaysia and Russia do well in the emerging segment due to their high literacy rates and usage scores. India and Nigeria are the lowest scores on the emerging segment Scorecard, falling behind on both usage and infrastructure measures. (tags: business economics statistics technology mobile faculty leonardwaverman londonbusinessschool)

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Dear Blog Reader: What’s the Point in Personalizing Communication? | Marketing Profs Daily Fix Blog Since I have to book a flight for an upcoming speaking engagement, I click on the specials link to see the departures from my home airport. Guess what? None there. (tags: marketingprofs personalisation directmail directmarketing marketing) blog all dog-eared pages: […]

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textually.org: Nokia’s Remade Concept We will be compelled to reuse and celebrate what is essentially “above ground”. Thus we explored the use of reclaimed and upcycled materials that could ultimately change the way we make things. (tags: nokia sustainability mobile design textually via:blackbeltjones) Study: Blogs Trump MySpace for Selling Music | Marketing Profs Daily Fix […]

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brand new: matter t was a bit of a mixed bag (the muesli and Bravia play-doh were my personal favorites) but I fully subscribe to Artomatic’s belief that ‘complex brands, concepts and ideas are better understood in our hands than on the screen’. (tags: brandnew matterbox artomatic product marketing) Only Dead Fish: Well Connected Peter […]

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Neuromarketing » Comfort Shopping: Sad Customers Buy More new research shows that sad customers are likely to spend more money when shopping. Merely watching a sad video clip caused subjects to pay nearly four times as much for a water bottle than subjects who watched an emotionally neutral clip. (tags: neuromarketing marketing happiness research) Generation […]

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Market Segments, Misunderstood | Marketing Profs Daily Fix Blog [They] would have misunderstood their customers if they’d only focused on the profile for the obvious, broader beer-drinking segments of Gen X-ers or men. Instead, they dug deeper than the usual consumer profile and get to the heart of the matter (tags: marketingprofs marketing segmentation demographics […]

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Advertising Ads : iain tait | crackunit.com Some obvious causes of invisible web marketing properties: It’s just not plugged in to the rest of the web properly, it’s not interesting or talk-able enough, it’s just plain rubbish and no-one wants to see it. (tags: iaintait advertising online marketing viralmarketing) How Much Does it Buy? Ever […]

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Planning for Fun: A broken Egg? On one hand we have them quite loudly recalling thousands of credit cards, whilst simultaneously on the other we have them touting 0% deals in the pages of the national press (tags: egg citigroup publicrelations planningforfun markets)

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