A Better Course

Make Marketing History: Perceptions Are Illogical. Why not just create a new equation. What they want to do is change the perception of Microsoft, so that's what they should focus on doing. The way to do that is not through advertising, but through actions and products that inevitably make customers feel that something has changed. […]

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Neuromarketing » Small Favors, Big Success Our natural instinct in such situations is to avoid asking the individual we want to persuade for any favors other than the one that’s important to us. After all, the only thing worse than being asked for a favor is being asked for multiple favors, right? [however] Behavioral research […]

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I Believe in Advertising | Advertising Blog & Community » Osram: Energy Saver The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop – illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. […]

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Neuromarketing » Green Marketing Doesn’t Work At some level, I was convinced that a paint-stripper loaded with dangerous, smelly ingredients and a page full of safety cautions was likely to be faster and more effective than some wimpy green alternative. What the manufacturer of the green product should have done was label their package with […]

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Make Marketing History: Padded Bra. Padded Justification. what annoyed me was the creative director's justification; "Smart brands now know that it is increasingly pointless just to talk at your market. Today it's much more about involving them in the whole process of marketing." Yes, they'd like to be involved in the sense of being seriously […]

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Bob Sutton: The Pixar Touch: A Great Book by David Price One strategic direction after another — many of which seemed unlikely at the time — was embraced with vigor and intensity by Jobs, and his ability to at least briefly convince others that it was right and certain to work (using his famous reality […]

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A Marketing Move the ‘Mad Men’ Would Love – NYTimes.com Smarter marketing strategy prevailed, and the accounts were restored. “We’re delighted with the Twitter profiles,” Ellen Kroner, an AMC spokeswoman, said. (Mr. Draper’s character would surely be impressed by the free advertising the accounts provide.) (tags: madmen marketing twitter nytimes television ) I Believe in […]

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potlatch: surplus value at lunchtime In Bataille's terms, Pret is never going to employ good people in good jobs to make good food. There is no equilibrium. Two plus two does not equal four… but it could equal three. Imagine a Pret poster saying the following: 'Great jobs, great people… making good food!' Suddenly you'd […]

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LEGO-powered Project Time Management | FlowingData it's time management with my favorite childhood pastime – LEGOs! Each row represents an hour and each color indicates a different project (tags: lego graph flowingdata physicalgraph timemanagement awesome ) Tom Fishburne: Brand Camp cartoonist and marketing guy: truth in labeling the inner workings of a plant always seem […]

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Data-driven, realtime advertising: The aura of approach « Adam Greenfield’s Speedbird 4.7 minutes was the average time the 842 customers we asked told us it took them to pass through Security yesterday, between 6am and 2pm. We had to stop at 2pm so we could make this ad.” That last line, even apart from its […]

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