A Better Course

GameSetWatch – DICE 09: Valve's Newell On 'Using Your Customer Base To Reach New Customers' “Last weekend, we decided to do an experiment,” he says, referring to this past weekend’s Left 4 Dead sale, which brought the game down to $24.99 through Steam – sales rose 3000 percent, and revenue far eclipsed the game’s sales […]

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When it's OK to raise prices – Feb. 18, 2009 | CNN If a Hermès bag were priced temporarily at $200 instead of $5,000, the whole meaning of the brand would shift radically. Even nonluxury businesses – pizza and gasoline, say – face the same risk: Competing on price could define you as a commodity. […]

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Make Marketing History: Keep Your Copy Clear. If you haven't got much time to say something, make it simply comprehensible and make it undebateable. (tags: advertising copywriting outdoor makemarketinghistory copy )

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Chris Heathcote: anti-mega: intangible Not only can’t I tell whether things are real or marketing vehicles any more, I can’t even determine what’s being marketed. (tags: advertising music marketing branding antimega culture youtube )

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M&M Color Distribution « GraphJam: Music and Pop Culture in Charts and Graphs. Let us explain them. This is quite sweet. Graphs of things! (tags: datavisualisation graph fun )

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I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Colgate: Don’t forget "Instead of giving away product samples, ice cream and cotton candy were given out. The stick carrying the ice cream and cotton candy carries a hidden message. Once consumers are done the message printed on the tip of […]

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RANDOM RANTINGS | Information overload If the practice group was providing information on a topic that was covered by quite a few other groups, they were much better off being very selective in what they put on their site. Those who made few documents available quickly gained a reputation as the group which always delivered […]

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I Believe in Advertising | Advertising Blog & Community | Only selected advertising » Grazia: Tester The campaign is addressed to all the readers of Grazia, one of the most important women’s Italian magazine. Our aim was to raise attention on a heavy disparity, sadly typical Italian: compared to men, Italian women face many more […]

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kitschbitch.com | katy lindemann » Blog Archive » Morph gets a makeover "Apparently Aardman model makers spent three weeks creating tiny designer outfits for Morph for the March issue." — the results are quite lovely. (tags: awesome kitschbitch morph esquire ) I Believe in Advertising | Advertising Blog & Community | Only selected advertising » […]

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Toothpaste For Dinner | Alternate Reality Report "Gonna have to redo the quarterly report" (tags: comic corporate game report arg toothpastefordinner system:filetype:gif system:media:image )

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