A Better Course

One of the conventions of Tube advertising – either in trains or on the platforms – is that there can be large volumes of densely written text about your product or service because the people who are looking at your advert at all (the ones who aren’t reading) have quite a lot of time and […]

[Read more →]

There are a lot of adverts for the Barclays OnePulse card in London recently, leading with a slogan that indicates that once you’ve got an Oyster card, a contactless credit card, and a Chip & Pin based credit card you really don’t need another card. There are some things I like about this product and […]

[Read more →]

It’s generally necessary to know what your audience want from your product, and a lot harder to know how to communicate that to the aforementioned audience. The promotional material for Team Fortress 2 is doing an amazing job at conveying fun : First, the generic teaser: Then it gets better. Meet The Heavy: Meet The […]

[Read more →]

I thought I was really going to like the new Gordon’s campaign when I saw this: I love this – it’s so simple, but so effective. Whilst it features a celebrity very prominently, there’s almost no reference to that celebrity; it’s hardly even an endorsement. The message is no more complex than “Gordon[‘]s don’t like […]

[Read more →]

I’ve been thinking recently about confidence as a brand value; what it means to have a confident brand, whether that’s always desirable, whether cute always has to rule out confident. Innocent, in particular, always walk the line between being unconventional and thoroughly affected, but it’s their confidence in their brand and product (“our drinks: It’s […]

[Read more →]