A Better Course

This is a fairly dense piece of imagery. It’s excellent.

(tags: advertising ibelieveinadvertising kalashnikov branding brand)

You also need to know what the consequences will be if you take a risk and it doesn’t work out. Will you get a slap on the wrist, or be ostracized for a while and then forgiven, or will you be fired?

(tags: cnn entrepreneurship corporateculture)

But when it comes to banner advertising, says Mr Rothenberg, advertisers just have to consider all these new measures as they would a pointillist painting by George Seurat: looking at one dot is no fun; taking them all in can be rewarding.

(tags: advertising online theeconomist statistics)

The purpose of treating his employees well is to succeed in business. The average rate of staff turnover at SAS is around 4% a year, compared with around 20% in the software industry as a whole.

(tags: corporateculture sas technology theeconomist)