A Better Course

‘At issue is the Beacon program, which alerts members’ Facebook “friends” to purchases and other activities on third-party Web sites.’ Excellent use of the quotation mark from Business Week.

(tags: businessweek facebook web2.0 advertising privacy)

Paying money for things activates the pain center in our brain, and that this effect is increased if the price is perceived to be unfair. If you expect a cup of coffee to cost less than a couple of dollars, and you get charged five, buying pain kicks in.

(tags: neuromarketing buyingpain brand marketing advertising customerservice)

Widgets are small applications, most often free, that appear on your phone’s menu pages. They will not turn your vintage Motorola StarTAC into an iPhone, but they will add features and functions that you didn’t think your phone could ever possess.

(tags: nytimes mobile technology)