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[Zuckerberg] has shown good judgement in resisting offers for his firm of between hundreds of millions and $1 billion. Yet $15 billion is a different story, especially for a firm that has yet to make a profit and has annual revenues of barely $100m.
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Rafer says Facebook’s big challenge is to figure out how to spot social momentum behind products. For example, the social network needs to find a way to pinpoint and capitalize on a wave of popularity behind a new book or music album.
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“Instead of having interruptive ads, jarring things that will grab your attention, things are tailored to be suitable to your experience,” said Jules Polonetsky, the chief privacy officer for AOL. “We think tailoring advertising content in a way tha
links for 2007-10-31
November 1st, 2007 · No Comments
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