A Better Course

Another interesting post from Neuromarketing, this time about subliminal branding – how one’s positive feelings towards a brand increase after viewing the logo a number of times at a millisecond level. It’s interesting in terms of Free Rice, another site that’s been doing the rounds – there’s a really uncluttered interface, but once you’ve answered the first question (once you’ve engaged with the game) there are three unintrusive adverts across the bottom of the screen. It would be interesting to see the results, not in terms of click-through for those advertisers (which I would imagine to be minimal) but in terms of positive feelings towards the brands advertised.