A Better Course

Frequent moviegoers tend to arrive at the theater 16 percent earlier than the average moviegoer, according to a survey by Arbitron, the audience research firm.

(tags: nytimes advertising movie)

Don’t worry if some customers hate your brand. That’s actually a good sign. Starbucks has haters, but they also have fans. When your brand has a strong point of view, it will attract some and repel some.

(tags: brandautopsy branding marketing)