A Better Course

Someone who wrote in a business school application (and sent relevant photos to boot) that her biggest failure was not being the maid of honor at her friend's wedding. "For better or worse, these kinds of faux pas are the kind you don't recover from," said Richmond. "It's hard to do damage control once you're in the crazy zone."

“Neither of us have particularly good histories of working for other people, our prospects were grim, and so we decided that we would make the kind of site people we know would like to read,” Mr. Sicha said of Mr. Balk and himself.

My mobile phone provider frequently fills my time with irrelevant offers designed to bring them more revenue. My mobile phone provider also knows I make a lot of international calls. But when they implemented a new international call plan six months ago, they failed to tell me about it.