A Better Course

Your credibility is increased significantly when you begin meetings with data that is of value to the prospect. Launch all your meetings by teaching your prospect something or by offering data that establishes that you’ve done your homework.

(tags: businessweek marketing sales)

Using brain scans, she says, “We can see the discrepancy between what you say and what your brain says, and reduce the margin of error.”

(tags: neuromarketing businessweek marketing)

“The failure of an ad to deliver the goods is most often — though not by any means always — due to a failure of the creative to gain attention, to enhance the brand and to answer the reader’s most pressing question, ‘What’s in it for me?’”

(tags: advertising analytics nytimes marketing)

Blended results, which in Yahoo’s case pull content from its other Web properties like Flickr and social calendar site Upcoming, can help avoid multiple searches, he says, by providing in one place content that would otherwise be spread across multiple pa

(tags: google search technology online businessweek yahoo ask.com)

Google is expected to introduce a service on Tuesday to allow Web sites in its ad network to embed relevant videos from some YouTube content creators.

(tags: google youtube advertising video nytimes)