A Better Course

But after fully evaluating the results of the Bluetooth ad trial, HSBC said it has no plans to deploy the technology. An HSBC spokesman told silicon.com: “We did look at the results and it is not being taken forward. It didn’t prove commercially viable.”

(tags: advertising bluetooth technology hsbc mobile)

Labour appears to be moving toward a more buttoned-down, if not Thatcherite, image. A poster displayed on the Labor Web site to confirm the appointment of Saatchi & Saatchi shows Mr. Brown in a slightly rumpled suit. “Not flash, just Gordon,” it reads

(tags: labour politics advertising nytimes saatchi&saatchi)

The Professor of Organisational Behaviour at Stanford University’s Graduate School of Business explains why people may remember or reconstruct lies in order to associate themselves with success.

(tags: business leadership management psychology businesseducation thetimes)