A Better Course

"Shinedown make me long for the songcraft of Our Lady Peace or Matchbox 20… It's funny that there's this sort of anachronistic aesthetic that belongs to both the rock charts and the strip club. Neither is "cool" or cutting edge or artistically interesting for the most part, but they both fulfill some base need for their audience."

Many advertisers who use the self-service system are tempted to go as far as possible in making ads that attract attention and appear relevant, aided by the information that people give to Facebook… “What a marketer might think is endearing, by knowing a little bit about you, actually crosses the line pretty easily.”

During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald’s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic.