A Better Course

Public attitude could turn around if drug companies take advantage of the increasing popularity of product placements… Americans have changed their general opinion on products inserted into movies and TV shows.

(tags: pharmaceutical advertising productplacement cnn)

A federal Law dictates that banks can issue credit cards only when customers request them or they replace existing cards. Citi considers the cards replacements to the Macy’s cards already accepted by the customers.

(tags: citigroup marketing creditcard macy’s cnn)

No company has said that it would bar smoking in the many films that are produced independently and later acquired for distribution by a studio. Thus, Cheryl Hines in the PG-13 rated “Waitress” can still wield a cigarette near the pregnant character p

(tags: nytimes smoking cinema)

“The more people think about a purchase decision, the more likely uncertainty creeps in… One frame of mind is you’re helping create in consumers’ mind a source of pleasure, and enabling them to fulfill that pleasure”.

(tags: starbucks music nytimes marketing)

While Facebook earned respect for ringing the come-and-get-it dinner bell to developers, that level of benevolence seems incompatible with its $10 billion ambitions and a possible march to IPO

(tags: facebook wired business web2.0 online advertising)

Newspapers are rethinking their efforts to charge users for online content. A surge in online ad spending over the last 3 years has persuaded many publishers that it is better to increase their Internet audience in an effort to appeal to advertisers.

(tags: ft media publishing wsj nytimes online advertising)