A Better Course

The campaign is addressed to all the readers of Grazia, one of the most important women’s Italian magazine. Our aim was to raise attention on a heavy disparity, sadly typical Italian: compared to men, Italian women face many more difficulties in finding a good job, and even more in keeping it without renouncing to maternity.

There is a golden rule, long cherished by restaurateurs, for determining whether a business is viable. Rent should take up no more than 25 percent of your revenue, another 25 percent should go toward payroll, and 35 percent should go toward the product. The remaining 15 percent is what you take home.