A Better Course

papers of all sizes have increasingly relied on middlemen — known as ad networks — to sell less desirable space, typically for around $1 for every thousand impressions. While some publishers rely on ad networks, others are devising strategies to avoid them. With networks, “unwittingly, I think, the publishers commoditize their own inventory”

When targeted messages are present in everything you do – on your buildings, on your screen, on your phone – you’ll get the advertising you deserve. Literally. One of the remaining web business models – freemium – puts a price on how much you need to spend to remove advertising from a ‘media property’, which is no longer where you’d expect to find adverts, but anywhere you spend time and attention, such as computer apps and websites.