A Better Course

The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop – illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”.

"All we need now is a bunch of different comparisons of comparison websites and we can compare them too." –my most hated advert of the moment.

“For a human being the product is not an end in itself but the gateway to a plethora of experiences.” It’s the plethora of experiences that is so important. Design for a single experience (or a single user type) is limiting and can even be crippling for a product.