A Better Course

“The typical (mean) American eats a meal at McDonald’s once every two weeks. But I never go and some people eat there twice a day.” Mistakes made in looking at web stats, and stats in general.

(tags: marketing statistics sethgodin web)

The new widget ads represent a more aggressive push by Google to attract big brand advertisers who like flashy ad units rather than the simple text ads commonly run in Google’s ad network.

(tags: google advertising strategy nytimes)

“Most market research we’ve done shows that when a stock market says, ‘Don’t worry,’ people worry,” said John L. Jacobs, CMO at the Nasdaq Stock Market. “We tend to be agnostic to a market condition because we’re here for the long term”

(tags: nytimes marketing finance markets)

While Proctor & Gamble has made the use of focus groups and test markets into an art form, it has kept such interaction with customers tightly under wraps. The basic model: Research secretly, and carry a strong brand.

(tags: advertising marketing web p&g fastcompany branding research)