A Better Course

“Physicians want to think it’s the medicine and not their enthusiasm about a particular drug that makes a drug more therapeutically effective, but now we really have to worry about the nuances of interaction between patients and physicians,”

(tags: research duke medicine placeboeffect psychology)

All three of these companies would have been public in the late ’90s,” says Peter Thiel, former CEO of PayPal and an investor in Facebook, Slide, and LinkedIn. That none of them is public yet “is really a reflection of how radically things have shifted,”

(tags: facebook linkedin slide ipo businessweek)

Alaska Airlines is looking at a range of information to select ads for each Web surfer, including the person’s geographic location, the number of times that person has seen an Alaska Airlines ad and whether the person visited the company’s Web site.

(tags: nytimes online advertising personalisation airline alaskaairlines directmarketing)

The song is just so strange–so alien, so smart, so densely packed with signifiers–that it doesn’t seem possible that it’s actually part of mainstream culture, no matter how much mainstream culture embraces it.

(tags: music hallelujah leonardcohen clapclap via:infovore culture jeffbuckley)